On July 8, 2020, NIIKPU experts took part in the digital transformation forum "Digital Prescription for Economic Recovery", held as part of the Russian Business Week. The event was organized with the support of the RSPP Committee on the Digital Economy.

In a video conference format, government support measures were discussed to accelerate the technological re-equipment of the economy, the introduction of automation to optimize production processes, the use of 5G networks, big data, digital twins and machine learning in various industries to increase the competitiveness of enterprises in the post-crisis economy.

In his opening remarks, President of the Russian Union of Industrialists and Entrepreneurs Alexander Shokhin noted that the negative economic trends caused by the COVID-19 pandemic were reflected in almost all sectors.

“The global economic downturn caused by the pandemic in 2020 will amount to 4.9%, which is significantly more significant compared to the global financial crisis of 2008-2009,” said the President of the Russian Union of Industrialists and Entrepreneurs.

According to him, in the long run, enterprises in the real sector of the economy need to find new opportunities for growth and increase sustainability and efficiency. The solution to this problem may be the introduction of new digital technologies.

“Of course, we are all now concerned and want to find effective recipes for economic recovery and a way out of the crisis. But, of course, now it’s important to think about the development and growth strategies of Russian companies in the aftermath of the pandemic. We presume that digital technologies are called upon to become the most important resource for the growth and increase in the efficiency of enterprises of various industries. Digital technology has greatly helped mitigate the impact of restrictive measures on the economy. It is important to replicate the best digital experience and competencies that we have received in the current environment, ”said Alexander Shokhin.

He emphasized that the countries that had “launched” the digital transformation of the national economy in advance were better prepared for the current economic challenges and were able to mitigate their negative consequences. Distance education and medicine, electronic commerce and entertainment, as well as the transition to “remote” work, partially compensated for the losses from the suspension of economic activity.

Those enterprises where the supply and sales chain are digitally managed were able to better cope with the challenges and resume work faster. A similar effect of digitalization is noticeable in almost all sectors: engineering, mining, agriculture, microelectronics.

Expertise in the field of end-to-end digital technologies of domestic leaders in the ICT industry, combined with the industry competencies of industrial enterprises, will ensure long-term sustainability and stable growth in the new post-crisis reality.

Of great importance in the current situation is the legislative regulation of digitalization processes.

“We will continue to deal with the legislative regulation of digitalization. The Russian Union of Industrialists and Entrepreneurs took part in the development of the draft law on digital financial assets, actively worked with the Russian government, the Digital Economy economy, and the business on this issue. We believe that it is ready for adoption in the near future, so that the law comes into force at the beginning of next year. The draft law on regulatory sandboxes is at a high stage of readiness, which is important for quick preparation of the regulatory framework for such a dynamic sphere, ”said Alexander Shokhin.

President of Rostelecom, chairman of the RSPP Committee on the Digital Economy Mikhail Oseevsky praised Russia's readiness for the forced period of self-isolation.

“Russia, in terms of the maturity of digital technologies and information infrastructure, was ready for the latest trials. We were able to meet the needs of people, business and the state. Digital technologies and services that have become widespread in recent months will remain with us for life, we will continue to use them, which will have an impact on the economy and business practices. Everyone realized the importance of high-quality high-speed Internet access - for remote work, for online education, for entertainment, when other formats were not available. We recorded an increase in demand for cloud storage and processing technologies, information security services, and public services in digital format. I am sure that companies that doubted or moved slowly on issues of digital transformation will certainly accelerate, ”said Mikhail Oseevsky.

Member of the Bureau of the Board of the Russian Union of Industrialists and Entrepreneurs, Chairman of the Board of Directors of the Skolkovo Foundation Viktor Vekselberg, in his speech, emphasized that during the pandemic, the demand for digital infrastructure collapsed.

“But the information transformation boils down not only to infrastructure, to the transition to 5G, the question arises about content,” he said.

According to Viktor Vekselberg, the government has allocated resources to support digital transformation, it is now important to define simple and clear rules for companies involved in such projects.

“The Skolkovo Foundation has gained extensive experience in creating ecosystems, supporting and promoting development,” said Viktor Vekselberg, citing the advancement of advanced technologies in the field of healthcare, the use of artificial intelligence in the field of telemedicine as an example.

Member of the Board of the Russian Union of Industrialists and Entrepreneurs, General Director of Kamaz PJSC Sergey Kogogin assessed ICT as a factor in maintaining business performance and moving enterprises to remote work. According to him, Kamaz in January-May of this year, amid the spread of coronavirus, exceeded the business plan for both production and financial performance.

“I’m making an amendment to the fact that the government has seriously tried to support our industry, but today, in principle, we are going with indicators higher than last year and higher than our business plan. This applies to both voluminous and financial indicators,” said Sergey Kogogin.

In late March - early April, Kamaz stopped production for a week, which was declared non-working by decree of the President of the Russian Federation due to the spread of coronavirus. The damage from this week of idle time Sergey Kogogin estimated at 2 billion rubles. The company also suspended production for the May holidays - from the 1st to the 11th, resuming the assembly of cars on May 12.

A member of the Bureau of the Board of the Russian Union of Industrialists and Entrepreneurs, chairman of the board of directors of the ESN group of companies, Grigory Berezkin, called the IT industry a driver of economic growth during the pandemic.

“There was a capitalization of global digital businesses, IT companies in the market were only getting more expensive,” he said.

Grigory Berezkin warned about the danger for Russia "to transfer from an oil needle to a digital one." To prevent this from happening, he said, it is necessary to produce digital products based on domestic technologies.

Chairman of the Board of Directors of Sollers Vadim Shvetsov dwelt in detail on the creation of a new business model of the car as a service. This model in the future will cancel the existing forms of consumption of commercial vehicles, significantly change the economy of the use of vehicles.

The Sollers company is developing its own IT platform, which forms the intelligent services for using transport, said Vadim Shvetsov. He emphasized that 5G is the basis for the development of connected transport, gave a forecast for the growth of traffic between connected cars and infrastructure, where it is necessary to create 5G zones for connected transport in the first place.

“Our goal is to create a platform solution that will offer customers an optimal scenario for the use of commercial vehicles by subscription for any required period of time on an all-inclusive basis. And this involves not only a simple replacement of car ownership, it is essentially a change in the essence of consumer interaction with vehicles, ”said Vadim Shvetsov.

Andrei Kuzyaev, member of the Board of the Russian Union of Industrialists and Entrepreneurs, President of ER-Telecom, emphasized in his speech that digital infrastructure is critical for the development of the digital economy. ER-Telecom this year has doubled its investment in infrastructure.

“All telecommunications companies need to jointly develop infrastructure,” said Andrei Kuzyaev, emphasizing that the role of leading investments is significant in the industry.

According to Andrei Kuzyaev, today telecommunications companies are expanding their presence, acquiring data centers. There is also a tendency to replace humans with robots in technological processes, which will create the prerequisites for the growth of labor productivity.

Member of the Board of the Russian Union of Industrialists and Entrepreneurs, Development Director of Katyusha IT Company Vladislav Siver announced the growth of the print market, despite the crisis in the economy.

“Both in the world and in our country, the print market is growing. The main task of our company at the present time is to maintain plans and pace of development and growth, the introduction of a service model of printing on the Russian market. This is a transition to a completely different consumption model, which is much more effective for the customer. We have been developing such a model since 2013 and are the leader in this market with the largest fleet of printing devices, we have enormous potential in improving the efficiency of this function. This year, we also plan to strengthen our position as a leader in printing technology and print management software. We do not stop only with the print service, we also make great efforts to integrate the print function with customer information systems. We are proud that our company opens a new software development center this year, and we also started to work quite well with other innovative Russian companies to create completely new products, ”said Vladislav Siver.

According to him, advanced information technologies can be created in Russia.

“The pandemic only encourages our customers and enterprises to become more efficient, competitive, our IT technologies are the best tool to achieve the goal of efficiency and sustainable development of industrial enterprises,” said Vladislav Siver.

Johan Vanderplaets, President of Schneider Electric in Russia and the CIS, noted the difference in pandemic response methods in Russia and Western Europe and emphasized that the COVID-19 epidemic did not change clients' priorities, but made it difficult to answer complex questions, respond quickly and make bold decisions in difficult situations .

“Of course, what we have been doing for the past three months is to respond to the challenges of the pandemic, which emphasized the importance of sustainability and continuity of business processes. But beyond that, the challenges of the pandemic have raised the importance of increasing efficiency in order to counter the impending economic recession in many parts of the world, as well as in a changing climate, ”said Johan Vanderplaets.

He called digitalization a universal solution that helps respond to the challenges of the epidemic. According to him, a significant increase in the demand for digital technologies among Schneider Electric customers is due to their needs to organize a remote mode of operation and ensure stability and uninterrupted operation while increasing the load on production capacities.

Andrey Filatov, member of the Board of the Russian Union of Industrialists and Entrepreneurs, General Director of SAP CIS, spoke about expanding opportunities for Russian enterprises to realize their potential through integrated digitalization of business processes.

“We see that companies that previously began to deploy digital solutions are easier to deal with the crisis, their business is falling less. We see for ourselves the prospects of developing our business in Russia through cooperation with Russian development companies. We have a joint accelerator, and we are ready to help increase the competitiveness of Russian developments and help them enter international markets, ”said Andrei Filatov.

He also mentioned that SAP is a member of the German-Russian Economy Digitalization Initiative (GRID).

“On the Russian side, the Russian Union of Industrialists and Entrepreneurs and seven large high-tech companies are participating in GRID. The German members of the Initiative contribute in every way to the transfer of world best practices to Russia. They use their technologies to increase the competitiveness of their Russian partners and to accelerate the digital transformation of the Russian economy as a whole, ”said Andrei Filatov.

Andrei Skorochkin, Managing Director of Accenture in Russia, emphasized that companies with more flexible management systems (agile enterprise / exponential organizations) and a high level of maturity of the digital technologies used were more prepared for changes, challenges of the new economic and social reality, faster and easier to switch to a new format .

According to him, the challenge of the moment is to analyze the “lessons” of the COVID crisis, critically look at the technologies used and correctly assess their potential, understand what needs to be changed and what to invest in to get out of the crisis with updated and more effective ones.

KPMG partner in Russia and the CIS Nikolay Legkodimov presented the results of a survey among the heads of IT, IS and CDO functions of companies in Russia and the CIS countries, conducted to assess the impact of modern realities on doing business in a pandemic.

According to the survey, people working in the field of technology are afraid of replacing their work with robots much more than those who work in traditional industries.

“The responses of the respondents showed a strong correlation of communication between company management and employee loyalty. The employees who received clear and clear communication and instructions during the pandemic eventually showed great loyalty to the company, ”said Nikolai Legkodimov.

Summing up the meeting, the President of the Russian Union of Industrialists and Entrepreneurs Alexander Shokhin noted that national projects, including the national project Digital Economy of the Russian Federation, will be adjusted taking into account both the current situation and the challenges that have arisen recently.

“The most important thing is that, taking into account the updated understanding, it becomes clear where to move on, not only in terms of countering the pandemic, but to move on in technological development, the basis of which, of course, is digital transformation. Therefore, our topic will be constantly acting, we will meet in the future, ”summed up Alexander Shokhin.

Source: http://rspp.ru